With Giving Tuesday 2020 just two weeks away (December 1, 2020), it’s more important than ever to make sure your charity’s strategy is ready to go. Giving Tuesday 2019 brought in nearly $2 billion, making it one of the best days of the year to engage your donors and reach new supporters.
Whether you’ve been planning for months, or haven’t planned anything, it’s not too late to start a fundraising campaign. Models from Whole Whale predict an 18% increase of donations on Giving Tuesday 2020 over 2019, and the time to start planning is now. Below, we’ll give you some strategies to consider, no matter where your organization is in the planning process.
What is Giving Tuesday?
Giving Tuesday was founded on a simple idea: a day that encourages people to do good. It offers an opportunity for nonprofits to attract new donors and raise more money for their cause. Since launching in 2012, Giving Tuesday has grown into a global movement that inspires hundreds of millions of people to donate and spread awareness about their cause.
Strategies to Consider
Giving Tuesday only comes once a year. Make the most of Giving Tuesday 2020 by keeping these tried-and-true strategies in mind as you craft your donor engagement strategy.
1. Prepare an email campaign to engage your donors
Without a clear strategy for your email campaign, you may be wasting time, money, or missing out on donations. To prevent this important opportunity from going to waste, create a Giving Tuesday email campaign that will help you reach your Giving Tuesday goals. Scheduling your nonprofit’s emails beforehand will ensure less stress for your team as Giving Tuesday approaches.
2. Spread the word on social media to reach new supporters
On Giving Tuesday, potential donors are looking to social media to discover new charities and take action. Nonprofits can leverage this surge in interest by posting engaging content under the #GivingTuesday hashtag.
In 2019, Giving Tuesday generated 14.2 billion social media impressions and those numbers are projected to be even higher for Giving Tuesday 2020. By creating relevant content and posting frequently, your nonprofit can reach and resonate with even more supporters.
Learn how to confidently plan your Giving Tuesday social media strategy by watching our on-demand webinar today. Our GoFundMe marketing experts offer actionable insights that your nonprofit can easily incorporate into your content strategy. Watch now.
3. Acknowledge and connect your story to the current events
Whether your charity has seen an increase or decrease in giving since the COVID-19 pandemic, acknowledging and connecting with what is top of mind for people is more important than ever. For example, if your organization’s mission is centered around education, show how you’re helping students transition to online learning during COVID-19. By being relevant and timely, supporters will be more likely to connect with your organization and donate.
Even if your organization’s mission is unrelated to COVID-19, don’t shy away from asking for support. Share stories of your nonprofit’s impact to connect with donors. Beneficiary stories or photos are great ways to humanize your cause and illustrate the power of a donation.
Take advantage of Giving Tuesday 2020
Giving Tuesday presents a unique opportunity for nonprofits to not only attract new donors but also raise more money for their cause. Social media is one of the most-used communication methods, and one of the best ways to reach your supporters this year.
Whether you are months into Giving Tuesday planning or just starting, you can benefit from our nonprofit insights. We help you get the results you want by sharing what makes a winning social media strategy. We cover Giving Tuesday content ideas, ways your nonprofit can stand out, how to frame your mission, and more. You don’t want to miss out on these learnings!