As charitable giving continues to move online, nonprofits are embracing new ways to enhance their supporters’ online experience. One of the most impactful ways to do this also happens to be one of the simplest: the donate button. By following the tips laid out in this guide, you can understand the process of creating donate buttons for nonprofits and encourage more supporters to take action.
Learn how to optimize your button
Action buttons, such as donate or fundraise buttons, aren’t anything new in today’s online market. But are you using them in ways that will help promote your cause, create consistent branding, and encourage action from your supporters? Find out below.
1. Offer both donate and fundraise buttons
“Donate now” buttons are common in the nonprofit world, but including a fundraising button on your website can help attract supporters who might not be able to give at the moment but still want to show their support. These people may be encouraged to start a fundraiser on behalf of your nonprofit all through a simple button with a compelling message.
Without a fundraising button, you’re excluding a whole group of people who are eager to help in a way that works best for them. Through peer-to-peer fundraising, you’re allowing supporters to be in the driver’s seat. They have the freedom to tell your story in their own words and share it with their community of family and friends.
2. Make sure your button is on-brand
So many times we’ve come across a nonprofit site that has a donate or fundraise button, but the color is a completely different shade than their branding or logo. The placement of a “donate now” button on websites is important because it speaks to the legitimacy and professionalism of the website.
This will help your button blend in with the overall design and add to the trustworthiness of your site. Brand consistency is always important, so don’t forget to think about this when you’re designing the call-to-action buttons on your site.
3. Add your button to multiple pages
Only putting your “donate now” button on your homepage can create many missed opportunities. For example, a supporter might be on your ‘About Us’ page to see what your cause is all about. If they are inspired by what they read, it’s the perfect place to call them to action with a donate button.
The ‘How You Can Get Involved’ section of your website is another prime spot for this type of button. Think about your site holistically and pinpoint all the places you can insert a button to maximize action from supporters.
4. Find the perfect location on the page
Once you’ve determined all the places you can showcase action buttons on your website, you will need to make sure the location of the button on the page is easy to spot. Your button should be noticeable, above the fold, and branded to match your cause.
You’d be surprised by how many nonprofit sites unknowingly bury the donate or fundraise buttons. If a supporter can’t find the button to donate, it can cause them to bounce from your page and go elsewhere, so be sure to comb through your site with fresh eyes. Imagine you’re coming to it for the first time, and ensure the buttons are noticeable.
5. Refine the language on your button
The words you use on your website buttons can move someone to take action or cause them to leave. If you can explain in a few short words where their money will be going or how it will be used, it can turn a moment from transactional to emotional. For example, would you be more inclined to make a financial contribution if the button said, “Donate now” or “Feed a family”? Using emotional language that gets to the heart of your cause can make all the difference.
Adding value to your messaging can remind supporters of the long-term impact of their gift. In the surrounding text, you can detail your mission, explain exactly where the money will be going, and the impact your supporter is providing.
Start doubling your clicks right now
Creating moments of value with your donate and fundraise buttons is crucial for your nonprofit’s success in the world of online giving. If you can grab the attention of supporters and make it simple for them to donate, you’ll see the difference at the end of the month. When you use GoFundMe Charity to power your online fundraising, you’ll get best-in-class social fundraising tools that will encourage supporters to keep clicking—all without contracts, platform fees, or subscription costs. Sign up today to get started.