Since we live in a digital age, nonprofits should be leveraging the power of digital fundraising to achieve the most success. Digital and online fundraising makes raising money convenient, easy, and capable of reaching a larger audience in a faster amount of time. Let’s take a look at some of the top digital fundraising strategies to help your nonprofit raise the most.
The importance of digital fundraising
In today’s world, the majority of our communicating, shopping, researching, and so much more is done online. That’s why online and digital fundraising can play a crucial role in your nonprofit’s marketing strategy. In fact, an M + R Benchmark study has found that online giving has increased over the years and is on the rise. If your nonprofit hasn’t developed a digital fundraising strategy, not to worry—we’ve come up with eight strategies your nonprofit can use to bring in the most support.
By using the power of the internet and social media, crowdfunding helps nonprofits raise money from a large group or network of people. The majority of the strategies we’ll go over will include some form of crowdfunding, because this is typically the most popular way to receive funding for your nonprofit online. By starting an online fundraiser for your organization, you can share the campaign with your supporters and they can then share it with their own network. From there, you can see how small contributions spread far and wide can bring in a large amount of support.
2. Peer-to-peer fundraising
As a specific form of crowdfunding, peer-to-peer fundraising involves individuals raising money on behalf of your nonprofit’s cause with online fundraising pages. This method works because it empowers your network to share your cause or fundraiser with their own community and it gives your cause and organization more credibility—a major factor in receiving donations from someone unfamiliar with your nonprofit. Ask your supporters to start online campaigns and to share them within their own communities too.
3. Email your donation appeal to supporters
A good old fashioned email can still go a long way in the world of digital fundraising. Every nonprofit should send out their appeals with this in mind. A donation appeal is the opportunity for your nonprofit to reach out to and inspire supporters to take action and to donate to your cause. Be sure to tell your nonprofit’s story in a compelling way, and include a convenient donate button or donate feature so it’s easy for them to give.
4. Hashtag movements on social media
Start a hashtag movement to make your organization’s cause go viral. This strategy will be especially useful on days like Giving Tuesday, the biggest day for charitable giving after Thanksgiving. Use the hashtag #GivingTuesday, and share it in a post on all of your major social media platforms. Ask your donors and supporters to do the same by having them include a link to your online fundraiser or your organization’s website on all of their social media platforms as well. You can even ask your supporters to create a personalized video to share with their network explaining why your nonprofit’s cause matters so much to them and needs support.
Another idea is to work with a celebrity or major influencer to support your cause. Ask them to dedicate a day to promoting your movement with their own network and supporters too, to bring in the most attention.
Before selecting this strategy, make sure your nonprofit has established pages on major social media platforms like Facebook, Twitter, and Instagram. A hashtag movement is a social media movement at its core, so having legitimate pages for your organization on these platforms will make this more successful for your nonprofit in the long-run.
5. Video challenges
Rather than asking potential supporters to read about your nonprofit’s story, you can make your digital fundraising strategy visually appealing instead. Challenge your donors to create videos explaining why your nonprofit’s cause means so much to them, why others should care, and to challenge others in their community to do the same. In addition to the hashtag strategy mentioned previously, ask them to include a hashtag specific to your organization and to start a movement of their own.
Have your organization create videos sharing personal and relatable stories that will capture the hearts of the audience. Share the videos on your nonprofit’s website and across all social media platforms, especially Instagram. If you’re working with a company or influencer to promote your cause, have them create a video or posts advocating for your organization as well. They can then challenge their own fans and network to do the same, incorporating the peer-to-peer fundraising strategy as well.
6. Donation Matching Event
Promote corporate gift matching as part of your fundraising strategy online. If your organization is able to gather a large donation from a major donor, present the concept of a matching gift and show them how their contribution can go even further. Matching challenges are perfect for any last-minute donations your organization hopes to bring in.
They should also be done with a sense of urgency to bring in the most success. Reach out to corporate sponsors or multiple individuals with high donation amounts to create a matching challenge. Ensure your strategy involves a timeline to present to donors and a campaign or landing page to show the progress of incoming donations.
7. Online fundraiser for your event
Creating an online fundraiser for an event your nonprofit is hosting is a simple and convenient way for your organization to spread its message digitally. Since online and digital fundraising play a crucial role in your nonprofit’s marketing strategy, be sure to choose an online fundraising platform that meets all of your organization’s needs as well. GoFundMe Charity is a platform that can cater to many of the digital fundraising strategies your nonprofit needs—and the best part? There are zero subscription fees.
Specific features to look out for when choosing a platform would be mobile giving features, ticketing and registration tools, and an accessible, easy-to-use donate button. Having an online fundraiser will give your supporters the chance to feel like a part of the event, and that they’re making an impact even if they can’t attend the event in person.
8. Thank your donors
Thanking your donors is an essential part of the fundraising process and a key part in retaining supporters as well. To ensure your donors come back and support your cause, remember to show and tell them how much their support means to your nonprofit. Include personalized videos on your social media , emails to individual donors, and even personal thank you notes.
Making your donors feel valued is a sure way to keep them coming back to your nonprofit. And, by sharing your gratitude digitally, others will see how much your organization appreciates the support to—encouraging them to contribute to your cause as well.
Leverage digital fundraising today
In our digital world, online fundraising is essential for nonprofits to raise more money. Leverage methods like crowdfunding, peer-to-peer fundraising, emails, and matching events to see how the support from multiple individuals can get you so far. Start planning your organization’s digital fundraising strategies today and see the amazing results that follow.