Collecting donations online allows you to harness the financial power of your nonprofit’s supporters. Easy credit and debit card payment processing can help any charity reach their fundraising goals and more. While nonprofit payment processing isn’t always the hottest topic, in this article we’d like to help you understand how online payment systems for nonprofits work and offer you a few of the best charity payment solutions.
Why do nonprofits need payment processors?
Processing donations online means you’ll require a payment processor. For example, when you buy groceries or go to the movies, these common businesses also have payment processing tools working in the background to collect funds from credit or debit cards. These services often come with small fees, so it’s always a good idea to do some research to make sure you’re getting the best deal. Read on to find out more about credit card processing for nonprofits and how it can help you accomplish your charity’s mission.
Accept online donations
Raising money online doesn’t have to be difficult—in fact, there are entire crowdfunding systems that try to make it as easy as possible. By using these systems, you can raise more online with less effort and increase donor awareness for your cause along the way. Your supporters can even collect online donations for you and have the funds sent directly to your organization’s bank account.
Sell event tickets and merchandise online
Collecting donations isn’t the only way you can empower your cause and your supporters. Online payment processing systems also allow you to sell event tickets and merchandise, like t-shirts, stickers, or mugs. For most charities, live events are a crucial time to grow their network, engage potential donors, and raise important funds. You’ll want to look for charity payment solutions that offer ticketing, registration, and other neat features for your potential donor base.
Mobile payment options
Take a look around and observe if you see someone looking down at a phone. If you answered yes, you’ll understand how important this section is. More and more, it seems the world is living on the internet. That’s why the best nonprofit payment solutions offer mobile-optimized giving options that allow donors to easily donate by credit card. This simply means that you’ll be able to collect online donations from any device that your donor may be using at the time. In their office on a desktop, or on the go on an iPhone, the best credit card processing happens where the donor is.
The two best credit card processing for nonprofits
When a payment processing solution works perfectly, payments are simply sent directly to your organization while the processing tool works in the background to power the transfers. There are many options out there, but the following payment processors stand out as reliable, easy to use, and the most reasonably priced.
PayPal is the industry leader in online payment processing, making it very simple to use with no setup or programming skills required. PayPal is also fully PCI-DSS compliant, meaning they operate under the same guidelines as federally regulated banks. PayPal makes accepting online donations easy by offering donors multiple ways to send in their donations. Donors can use their PayPal account, debit, or credit cards at a low fee of 2.9% plus $0.30 per donation.
WePay is the default payment processor for most online fundraisers in the crowdfunding space. With full PCI-DSS compliance and a very competitive fee structure of 2.9% plus $0.30 per donation, WePay is ready to handle all of your payment processing needs. Powered by Chase Bank, WePay offers easy account management, compatibility with multiple integrated payment methods, and direct ACH bank transfers.
What should you look for in a payment processor?
While most nonprofit payment processing companies are very similar, it’s always a good idea to make sure they’re meeting the industry standards. Here are three starting points to measure payment processing companies by.
1. PCI-DSS Compliance
The Payment Card Industry Data Security Standard sets the security guidelines for organizations to handle all credit and debit card information. This helps to reduce fraud and increase control around sensitive cardholder data.
2. Dedicated fraud and payment risk protection
When a payment processor wants to take their fraud protection to the next level, they’ll usually dedicate an entire team to monitor and investigate any suspicious activity.
3. ACH Transfers
ACH (automatic clearing house) transfers are electronic direct deposits. They’re usually the fastest way to receive funds at the lowest rate. Done in batches, ACH transfers take about 24 to 72 hours to safely arrive.
Find the best charity payment solution for your organization
Collecting donations online without a payment processor can pose a real challenge for nonprofits. However, nonprofits can easily collect domestic and international donations by working with a peer-to-peer fundraising platform. GoFundMe Charity can be a part of the payment solution that your nonprofit is looking for. Sign up today with GoFundMe Charity and create a fundraiser that comes with best-in-class online payment processing.