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Born Just Right, Inc.

We build creative solutions that help kids with disabilities live a more enjoyable life. We believe giving kids design and STEM knowledge empowers them to create their own solutions.

http://bornjustright.org Tax ID 81-4087772

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Born Just Right builds creative solutions that help kids with disabilities live a more enjoyable life. We believe giving kids design and STEM knowledge empowers them to create their own solutions.


Born Just Right's co-founder, Jordan Reeves and her invention, Project Unicorn, is featured in Episode One of Marvel's Hero Project on the new Disney+ steaming platform.


For Jordan, Project Unicorn is a celebration of her differences and a (super fun) expression of her personality. For many others, it is an expression of joy and sparkles. It is a new perspective on disability. It is seeing Jordan not for what she “lacks,” but for who she is.

Born Just Right's Initiatives

Born Just Right

Jordan is co-founder along with her mom, Jen Lee Reeves and program director, Kate Ganim. We are creating a more inclusive world through design. Visit the website to learn more about our organization and dig deep into our blog. There are 13+ years of stories written from Jen’s perspective of raising Jordan and growing this organization and community.


The Book
Jordan partnered with her mom to tell her story from a perspective of a kid who always found her own solutions. This middle grade book was published in June 2019 and is available for sale! During the summer of 2019, Jordan and Jen traveled to a number of different spots across the country sharing the book at signings and speaking events.

Wear Your Support
We are so excited to team up with Threadless to launch a brand new Born Just Right store! Not only can you wear a shirt the looks just like the new Marvel's Hero Project "Sensational Jordan" comic book cover, there are so many more fun shirts, sweatshirts, and other swag to use to celebrate Born Just Right, differences and Project Unicorn. We can’t wait to see our joy in wardrobes everywhere!

BOOST by Born Just Right Workshops
A project of BJR. This is our signature “design-your-own-prosthetic” workshop, where Project Unicorn was born! The success of this workshop comes from a tremendous number of volunteers who not only support design learning at our workshops, but also after the event. Attendees who want to continue working on their prototypes get to collaborate with volunteer design partners. Reach out to us if you are interested in volunteering as a designer or engineer as we work to launch more workshops in regions across the United States!

Make Just Right Consultancy
Some of our BOOST workshop attendees combined forces to provide insight to companies looking for additional design e and input for projects of all types. Make Just Right has worked with museums, prosthetic designers, and event planners.
The consultancy is based off of a relationship Jordan built with Mattel’s Barbie design team which led to the development of a new prosthetic-wearing Barbie Fashionista doll. (She was recently honored by the Barbie team with a one-of-a-kind Barbie doll that looks JUST like Jordan!)

Project Unicorn
Project Unicorn is a 3D printed glitter blaster that has spread joy and inspiration across the country. It uses biodegradable glitter and compressed air to make one heck of an entrance. Learn more about the evolution of this sparkly, joy-spreading 3D printed glitter blaster.