Your Journey Your Cause Toolkit


Each year, more than 86,000 athletes compete in IRONMAN events throughout North America and many are racing as a result of being touched by something bigger than themselves. Whether it is a battle with cancer, the loss of a loved one, or surviving a tragedy such as 9/11, IRONMAN athletes race to prove that ANYTHING IS POSSIBLE. Through the Your Journey, Your Cause Fundraising Program, the IRONMAN Foundation provides registered athletes with the opportunity to transform their IRONMAN journey from a selfish sport to a selfless endeavor.



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Customize Your Fundraiser


Why is it so important to customize my fundraising page?
115% of fundraisers who customize their page saw a 2000% increase in donations. For real. By customizing your fundraising page, you are creating a compelling story so that every person who lands on your page will want to give. Start by customizing the story section of your page. Make sure it talks about the cause you're fundraising for, why you are so passionate about it and what each donation means to you. This is the page your supporters are going to land on so you need to make sure they don't leave without donating.

In addition to a great story, add pics and even a short video to help illustrate your cause. Now, I know what you're thinking....

How do I add/edit photos to my campaign?
To upload a photo to your fundraising page, go to your EDIT FUNDRAISER tab and scroll down to the Pics and Videos section. Click Edit and then you can add, delete and re-arrange photos. We'll automatically turn it into a slideshow. Amazing, right?

How do I update my story?
To update your story, make sure you're logged in to your CrowdRise account. Then, go to the fundraiser that you'd like to edit. Click on the EDIT FUNDRAISER tab at the top of the page and on the next page, you'll be able to enter your story in the text edit box. When everything is perfect be sure to click on the SAVE button to make everything official.

Why should I set a goal for my fundraiser?
We recommend setting a goal for your fundraiser and keeping everyone you know updated on how close you are to your goal. They'll want to help you get there if you give them a reason why it's so important to you.

Diversify Your Donations


Online Donations:
Personalize your fundraising website
Share your fundraising website EVERYWHERE
     o Put it on every social media site
     o Recruit friends/family to put your link on their social media
     o Include link in your email signatures
     o Create cheap/free business cards that have your link
     o Every time you post about training, include your link
Every donation is 100% tax deductible and donors can use the email the receive from “Network for Good” as their receipt for tax purposes.

Offline Donations:
Donors who wish to write a check:
The check should be made out to “The IRONMAN Foundation”. We cannot deposit or reflect any donations made directly to your chosen charity. In the memo, donors should put your last name & your IRONMAN event. Mail in the check(s) with the Offline Donation Form

     THE IRONMAN FOUNDATION
     ATTN: Morgan Pappas
     3407 W Dr. Martin Luther King Jr. Blvd. Suite 100
     Tampa, FL 33607

Mailed in checks can take at least 10 days to reflect on your website from time placed in mail. Times may vary depending on geographical location and time of year (checks received between May – November may have a bit of a delay if we are travelling to events).Once checks are received, they are processed and immediately reflected on your website to count towards your fundraising minimum.
     o Every donation is 100% tax deductible and donors will be mailed a receipt from The IRONMAN Foundation that can be used for tax purposes. Tax letters are mailed quarterly and no later than January 31st of the following year.

Donors who wish to donate with cash:

The IRONMAN Foundation cannot deposit cash and does not recommend sending in cash (in case it gets lost in the mail).
          • Personally write a check for the amount and send it in with an Offline Donation form reflecting their name as the donor.
          • Donate to your fundraising website with your credit card.

Click Here to download the Offline Donation Form

Matching Gift Donations:
Matching Gift donations will NOT count towards your fundraising if they are “pending”. Matching Gift donations will only be counted towards your fundraising once we receive the physical check. Once the check is received, it will be processed and reflected on your fundraising website to count towards your fundraising minimum.

Many companies agree to match a donation an employee has made to a charity. Remind every donor to check with their company to see if they have a “Matching Gift Program”. Typically there is a form that the donor must fill out for the company.

If you are aware of a pending Matching Gift, email info@ironmanfoundation.org to check if we need to confirm the amount before they process.

IMPORTANT: Be sure to check on matching gift policies. Companies will payout either monthly, quarterly, semi-annually, or annually. If we receive a matching gift for your fundraiser AFTER the initial payout, we will reconcile with your chosen charity on a quarterly basis.

Non-US Residents:
If your donor is a non-US resident, they should check with their tax advisors prior to donating to see if their donation will be tax deductible in their country.





Fundraising Ideas


Birthday around the corner? Ask for donations instead of gifts.
Use sporting events like March Madness, Super Bowl, and the national Spelling Bee to create fun way to donate.
Use sporting events like March Madness, Super Bowl, and the national Spelling Bee to create fun way to donate.
Remind donors during Tax Season that donations are 100% Tax Deductible.
Make free business cards with your website link. Hand them to everyone!
Host an event around something you already love to do. Make sure to have a “suggested donation” for entry.
Keep a change jar at your desk and at home. Encourage others to contribute their loose change.
Sending out snail mail? Send them in a colorful envelope to create excitement.
Company dress down day? Ask them about donating the $$ to your cause.
Get Creative—What holiday is coming up? Ex) “In honor of Arbor Day, save the trees by donating online…”
Live in or near your IRONMAN event race community? Reach out to local businesses and tell them about your cause.
Create friendly competitions and challenges.
ASK! The #1 reason people don’t donate is because they weren’t asked.



Virtual IRONMAN: 140.6 Mile Challenge


An IRONMAN Triathlon consists of a 2.4 mile swim, a 112 mile bike ride, and a 26.2 mile run for a total of 140.6 miles. An IRONMAN triathlon is a one day event and must be completed in 17 hours or less.
Join me in a Virtual IRONMAN Challenge and complete 140.6 miles too! I have 17 hours to complete my challenge but you have {5} months to complete yours!
Goal: Complete 140.6 miles by the time I hit the start line for {IRONMAN event} on {Date}
How to join the challenge: Suggested donation of $50 or more for The IRONMAN Foundation (100% tax deductible!). Click here to join: {Fundraising Website Link}
Rules:
1) Between February 1st and {IRONMAN EVENT DATE} you log every mile you swim, bike, run, walk, hike, ski, pogo stick, kayak, etc. You can cover the distance any way you like and in any increment – just get in those miles!
2) Track your miles and be sure to post/email your updates.
3) Once you hit 140.6 you will get bragging rights and {finisher award you decide}

You have {20} weeks which breaks down to a mere {7} miles a week – YOU CAN DO IT! Recruit friends to join you and start 2015 off on the right foot.
TEAM IMF Athlete Tips for setting up the VIRTUAL IRONMAN Challenge:
- Create a group for everyone who enters on facebook so they can track their progress together
- Finisher Award Ideas:
     o Create a Tshirt
     o Create a medal/trophy
     o Finisher Certificate
     o Mock Race Bib
     o Mock Finish Line Tape
- Let the whole world know that your friends/family are challenging themselves. Post on their social media sites to let them know you’re supporting them and they’re supporting you; fitness and donating is infectious!

Raise $1,406 FAST:

1) Sponsor yourself – Start the Trend! $106
2) Ask 4 family members to donate $75 Each: $300
3) Ask 16 friends to donate $30 each: $480
4) Ask 12 coworkers to donate $25 each: $300
5) Ask for a company contribution: $100
6) Ask 6 neighbors for $20 each: 120

TOTAL: $1,406.00!!


EMAIL DRAFTS


Here are some email drafts to help you maximize your fundraiser



Sample Email to Donors: Initial

Hi [DONOR]!

I am pleased to announce that this year I will be racing IRONMAN [RACE] on [DATE]. An IRONMAN race is a triathlon consisting of a 2.4 mile swim, a 112 mile bike ride, and a 26.2 mile run; that’s 140.6 TOTAL MILES! What’s crazier is I’m making my race about so much more than the miles; I have partnered with the IRONMAN Foundation and set a goal to raise [AMOUNT] for [CHOSEN CHARITY].

[Insert awesome facts about your charity of choice and why you’re fundraising for them.]

Yes, this is a HUGE challenge and, truthfully, I can’t do it alone. I need your help!

Don’t worry about the miles – I’ve got those covered but please consider making a donation on my fundraising page HERE [ENTER FUNDRAISING PAGE LINK] to show your support.

Thank you, in advance, for your support and I appreciate your generosity!

Sincerely,
[YOUR NAME]

[P.S. This would be a GREAT spot to put a personal tidbit about your relationship with the donor to make the email more personal!]


Sample Email to Donors: Follow Up

Dear [DONOR],

It is now [X] months into my fundraising & training challenge and it is going great! The countdown to IRONMAN [RACE] is officially [X] days! WOWZA it’s coming up fast!

[Insert funny/struggle anecdote about a training experience you had recently.]

As of today, I am [AMOUNT] away from my fundraising goal in support of [CHOSEN CHARITY].

Did you know [A different, yet equally awesome, fact about your chosen charity].

I can’t wait to cross that IRONMAN finish line and know that I’ve officially accomplished such a huge personal goal, but I’m actually more excited to reach [X AMOUNT] in support of [CHOSEN CHARITY].

I will have to do the swim, bike, run part on my own but I need your help to reach my ultimate fundraising goal. Please go to [FUNDRAISING WEBSITE LINK] to make a donation. You can also read more about [CHOSEN CHARITY] and track my training and fundraising progress there, too!


Sample Email to Donors: Thank You

Dear [DONOR],

Thank you so much for your donation! I really appreciate your support with my fundraising efforts to benefit [CHOSEN CHARITY]. With your help, I have raised [X AMOUNT] and only have [X AMOUNT] left to go until I reach my [X AMOUNT] goal! Training and fundraising has been such a great experience and I’m so lucky to have you to share it with.

Last year, [The coolest fact you have about your chosen charity].

Thank you, again, for your support! It means the world to mean and will really carry me through the hard miles at IRONMAN [RACE].


2018 YJYC Payout Dates


IRONMAN EVENT

RACE DATE

LAST CHANCE TO DONATE

DONATION PAYOUT RANGE

IRONMAN Texas

April 22, 2018

May 22, 2018

May 23 – July 22, 2018

IRONMAN Boulder

June 11, 2018

July 11, 2018

July 12 – September 11, 2018

IRONMAN Lake Placid

July 23, 2018

August 23, 2018

August 24 – October 23, 2018

IRONMAN Santa Rosa

July 29, 2018

August 29, 2018

August 30 – October 29, 2018

IRONMAN Coeur d’Alene

August 27, 2018

September 27, 2018

September 28 – November 27, 2018

IRONMAN Wisconsin

September 10, 2018

October 10, 2018

October 11 – December 10, 2018

IRONMAN Chattanooga

September 24, 2018

October 24, 2018

October 25 – December 24, 2018

IRONMAN Maryland

October 7, 2018

November 7, 2018

November 8, 2018 – January 7, 2018

IRONMAN World Championship

October 14, 2018

November 14, 2018

November 15, 2018 – January 14, 2018

IRONMAN Louisville

October 15, 2018

November 15, 2018

November 16, 2018 – January 15, 2018

IRONMAN Florida

November 4, 2018

December 4, 2018

December 5, 2018 – February 4, 2018

IRONMAN Arizona

November 19, 2018

December 19, 2018

December 20, 2018 – February 19, 2018

IRONMAN “Other Races”*

VARIOUS

November 30, 2018

December 1, 2018 – January 30, 2018



*The “Other Races” bucket will contain all fundraisers racing in an IRONMAN 70.3 or IRONMAN event that does not have a dedicated bucket. As race dates will vary, we will work with you to close down your fundraising page and process your donations within the 90 day window past your IRONMAN event. If you did not enter an IRONMAN event when joining the “Other Races” bucket, your page will automatically be shut down on November 30, 2018 to allow payment processing.




The IRONMAN Foundation Quick Facts


o MISSION: To leave the IRONMAN legacy through philanthropy, volunteerism and grant making by supporting various athletic, community, education, health, human services, and public benefit organizations around the world.

o Purpose: To leave a lasting impact in the race communities where our IRONMAN events are held. The IRONMAN Foundation works with community leaders to help fund local initiatives, as well as give back to the nonprofit organizations that have a volunteerism component. Through these projects, the IRONMAN Foundation leaves a piece of the IRONMAN legacy behind after race day and establishes a stronger relationship with our race communities.

o Over $46 MILLION in grant funding provided to many deserving global, national, regional, and local nonprofit organizations.

o Directly supports over 52 race communities in North America.

o Over 1,200 grants (totaling over $1.6 Million) in 2016.



FAQ


In 2011, The IRONMAN Foundation developed the Your Journey, Your Cause fundraising program to provide a platform for registered IRONMAN athletes to raise money and awareness for charities that are important to them. Your Journey, Your Cause Athletes already have an IRONMAN race entry and will not receive one through this program.

The process is simple: You choose the charity you want to support, set up your fundraising website, and start making a difference.


How does the YJYC program actually work?
Registered IRONMAN and IRONMAN 70.3 athletes are invited to participate in this program. Once registered for your race, you can select a U.S. registered non-profit beneficiary of their choice and fundraise through The IRONMAN Foundation to support your mission.
What is the cost to participate in this program?
There is a $25 fee to participate in this program, payable at the time of registration, and is retained by The IRONNMAN Foundation to support administrative efforts. This registration fee is 100% tax deductible but is maintained by The IRONMAN Foundation and does not go towards your overall fundraising effort.
Is there a required amount that must be raised?
There is no minimum fundraising requirement. The Your Journey, Your Cause program was developed to help you support a cause you are passionate about.
Is there a deadline to register for this program?
There is no deadline to join the Your Journey, Your Cause fundraising program.
Who am I fundraising for?
You are fundraising for your chosen beneficiary through The IRONMAN Foundation, a registered 501(c)(3) nonprofit organization. Your chosen beneficiary MUST be a U.S. registered non-profit.
What are the requirements for selecting a beneficiary?
Your selected beneficiary must be a U.S. registered 501(c)(3) nonprofit organization. You will need to provide a copy of their nonprofit status and contact information to The IRONMAN Foundation before disbursement can be made. Benefactors who are individuals or other crowdfunding pages are not eligible. Your nonprofit must have a Tax ID number recognized by the IRS.
Why is my international charity not eligible?
International charities are not recognized as 501(c)(3) nonprofits by the IRS, therefore we are not able to make international contributions.
Can I fundraise for The IRONMAN Foundation?
Yes! We encourage you to choose The IRONMAN Foundation as your chosen beneficiary. Fundraising for The IRONMAN Foundation provides charitable support to a variety of local nonprofit organizations in our race communities that recognize citizens in need and provide support to the local community. If you’d like to #RACEFORMORE – check out our TEAM IMF HERE!
When will the proceeds of my fundraising be sent to my beneficiary?
We keep your fundraising page open an additional 30 days after your IRONMAN event. After the 30 days, it takes approximately 60 days for processing and payment. All payments will be made within 90 days of your IRONMAN event.
Are donations tax deductible?
Yes! All donations received are 100% tax deductible. The donor will receive a confirmation of their tax deductible donation via email immediately after their donation has been made online. If a donor sends in a check, The IRONMAN Foundation will provide a mailed hard-copy receipt on a quarterly basis and no later than January 31st of the following year.
Are donations from my non-US donor’s tax deductible?
Donors should always check with their tax advisor to make sure that their contribution is tax deductible according to their country’s tax regulations.
Do I have to use The IRONMAN Foundation’s fundraising platform?
Yes. You must use our fundraising platform to collect your funds. We work with CrowdRise to provide the fundraising websites that are administered by Network for Good and The IRONMAN Foundation.
What fees are assessed?
The total processing fee is 8% (including credit card processing fees, platform, and administrative costs). Your chosen organization will receive 92% of the funds raised over the $25 registration fee through the Your Journey, Your Cause program.
Will I be informed that my donation has been made to my chosen organization?
You and your organization will receive a letter from The IRONMAN Foundation that acknowledges that your donations have been processed and sent to your beneficiary.
Can I choose to fundraise for more than one organization?
No. You may only support one organization per fundraising page.
How will you know where to send my donations?
A representative from The IRONMAN Foundation will verify with you where the donation is to be sent. If we do not receive correspondence or confirmation from you by the 90 day post-race deadline, we will make every effort to locate your chosen charity from the information you provided when you joined the Your Journey, Your Cause Program. If your chosen charity cannot be located OR it has closed, the IRONMAN Foundation reserves the right to allocate your donation for our Community Fund that supports grant funding initiatives within our IRONMAN race communities.
How do I register for The Your Journey, Your Cause program?
Go to https://www.crowdrise.com/YourJourneyYourCause2018 and click on "SETUP YOUR FUNDRAISER" Pick the IRONMAN event you are registered for and follow the prompts to set up your website.
Why do I need to create a Fundraising Website?
Creating a personal page allows you to personalize the fundraising journey and to tell your story. This gives you the ability to share photos, personal experiences, and connections to your chosen charity that gets your network excited to donate. Once your fundraising page is set up, you can make edits and update your account as often as you like by logging into your CrowdRise account.
Does that mean donating online is secure?
Yes. CrowdRise, Network for Good, and The IRONMAN Foundation has made every effort to protect your information. We use industry standard SSL encryption techniques to make sure that your credit card information, passwords, and personal information travel securely over the internet. We have also installed an encryption engine on our database server so that your data is stored securely.
What if someone wants to donate using a check?
In order for your donations to reflect on your fundraising website, any offline donations must be made out to The IRONMAN Foundation.

If you receive an offline donation, please complete this form and send it in with your payment to:

The IRONMAN Foundation
3407 W Dr. Martin Luther King Blvd
Suite 100
Tampa, FL 33607

If you receive a check made out to your chosen beneficiary (instead of The IRONMAN Foundation), you need to forward it to their donation collection address. We cannot deposit any offline donation made out to another nonprofit group.
How can I see who has donated to me?
Log-In to your CrowdRise account and you can view all donors and the amounts they donated.
All of my donors are not showing up on the scroll mechanism. Why?
As our donors make a contribution, they have the option of whether or not they want to appear in the recognition scroll. They may have chosen not to show up on the scroll.
What is CrowdRise?
CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has to be fun. CrowdRise’s custom built platform and ‘game theory’ have proven to be a huge asset to fundraisers, charities, and events in managing and assisting everybody’s efforts to raise the most money for charity and share their philanthropic stories in a more personal, compelling way. And, it couldn’t be easier to get the word out and turn friends into a network of donors for any cause.
Will CrowdRise, Network for Good, or The IRONMAN Foundation put my name on various mailing lists?
We collect and maintain only personal information that is voluntarily submitted to us. We will only share personal information with a third party if, and when, the individual submitting this information has permitted us to do so or if we are required by law.




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