Welcome



Thank you for your support of the American Red Cross! Your valuable time and energy is what makes us able to support so many people impacted by emergencies every day. As a fundraiser for the Red Cross there are some great tools and resources available to help you along the way.



Setting Up Your Page



As you get started, the first thing to do is to set up your personal fundraising page. This allows you to ask for donations, create a team, track donations, send messages, and much more. Follow this quick Fundraiser Checklist of actionable items you can use to make sure you're all ready to go and that you have a really successful campaign.


1. Visit the American Red Cross CrowdRise page
2. Select the option to FUNDRAISE FOR THE RED CROSS to create your own fundraising page
3. Select the campaign that best aligns with your fundraising passion
4. Name your fundraising page, add photos and tell the story of why you’re raising money
5. Consider being the first to donate, then invite friends, family and more to join you
6. Share your cause with your family and friends!



General Tips



Use these tips to make your page as compelling as possible.

Set a Goal. Pick a number that you feel is achievable for your personal fundraising goal – you can always edit this on your page once you get a feel for the campaign. Keep in mind that donors like to see your progress and are more motivated to give if the goal is close

Make it Personal. Update your fundraising page with personal touches:
o Upload a good photo, preferably one showing your support for the Red Cross
o Tell your story on why this effort is important to you

o Upload a short video, perhaps of you carrying out the work of the Red Cross
A few examples of some great personal pages can be found Here, Here, and Here.

Self-Donations. Consider making a donation to your page to get things started, even if its small it will show you believe in your own efforts!

Add Details. Adding some information and statistics about the Red Cross can help motivate your donors. Below are some ideas you can use, more information can be found here.
o The Red Cross responds to more than 65,000 disasters every year
o 95% of the Red Cross disaster workers are volunteers
o 90% of the disasters the Red Cross responds to are home fires
o In 2016 the Red Cross responded to 16 large disasters around the country and thousands of smaller disasters

Copy and paste any of the icons below to show what supporters like you have helped the Red Cross accomplish:



Engage With Donors



Use email, social media, and your creativity to spark interest and get donations.

Draft Potential Donor List. Think of people that you can count on for their support – friends, family, neighbors, and coworkers.

Segment your Donors. For best results, contact your potential donors in the way that is best for them. While sending a group email might be the easiest method for you, a personal letter or phone call to key contacts might be best for them. Lay out your approach and group your contacts by the best form of contact. Start with friends and family, co-workers, and fellow volunteers. Check out the Email Samples section for sample emails you can send.

Email. Email drives more donations then social media. If possible, try emailing in small batches, such as 10, instead of larger batches. Making everyone feel slightly less anonymous will lead to more engagement.

Social Media. Use Facebook, Twitter, Snapchat and Instagram to update your supporters about your fundraising campaign but don't solely rely on it, remember to engage supporters in other ways.

Turn-it-Around Fundraising. Remember those people that have asked you to buy products they sell, purchase cookies from their kids, support school events and donate to their charitable fundraisers? Now is the time to turn around and ask them to support your efforts!

Start Small and Build. Recruit a few close supporters to donate before you let your network know about your efforts. Having a few donations to start off can make people feel like they are part of an already successful campaign.

Use Numbers. Find a creative way to ask for support using numbers. Ask people to donate $12 on the 12th of the month, or to donate the total of their birthday (month plus day).

Ask, Ask, Ask. People want to support you, but everyone is busy and forgets. Follow up with your supporters, send updates to help remind them of your efforts and personalize your requests.

Update Often. Don’t just send out asks, send out updates on your progress as well. Let your donors know when you’ve reach certain milestones, or if there has been an exciting update from the Red Cross. Consider updating the photos on your page as well, finding unique ways to show your progress.

Thank Them. Be sure to personally thank your supporters, either by email, phone, eCards or in person; they want to know you appreciate them! Be sure to include an update on the campaign’s progress.



Keep Up the Momentum



Momentum is so important. Keep pushing right up to the deadline

• Check your fundraising page statistics regularly to understand what's working.
• Post updates about your fundraising page regularly to keep people informed about how it's going. We've got an easy tool to help with this, check out the instructions in the FAQ section of the toolkit.
• Use deadlines to create some urgency and rally support; donors can be more inclined to give if they know there’s an approaching deadline.



How to Raise $500



Here is a quick breakdown of how to raise your first $500


• Make a self-donation of $20 - $20
• Ask your significant other to donate $25 - $45
• Reach out to 3 close family members for $40 each - $165
• Ask your closest friend for $50, or two friends for $25 - $215
• Ask 5 co-workers for $10 each - $265
• Post a message on Facebook with a link to your page $150 - $415
• Reach out to your extended family for support $85 - $500!



Email Samples



Here are some sample emails that you can customize to help you maximize your fundraising. Don’t be afraid to follow up with potential donors a few times, people get busy and may need some gentle reminders. You can edit these drafts to reference the kind of campaign you are fundraising for (such as an athletic event, disaster relief, or something unique). Be sure to include the link to your fundraising page!



1. Email Template – General Fundraising

Subject line: "Please Help Give Hope”


Dear {Name},

I'm emailing to let you know that I'm raising money for American Red Cross and it would mean so much to me if you could support my campaign with a donation.

Please Click Here [LINK TO YOUR FUNDRAISING PAGE} to give. It'll take about ten seconds and any donation, large or small, is so appreciated.

Here are some quick facts about my cause ...

{SOME INFO ABOUT YOUR CAUSE. THE MORE TANGIBLE THE CAUSE THE BETTER}

Again, to support my campaign please Go Here {LINK TO YOUR FUNDRAISING PAGE} and click on the Donate button to the right.

Thanks so much for your support!

{NAME}


2. Email Template - General Fundraising

Subject Line: Spreading the word…


Dear {NAME},

I wanted to reach out and ask for some quick help. Spreading the word about American Red Cross is the single best way to help gain awareness and much needed money for my favorite cause.

So, I'm emailing everyone I know to ask them to share my fundraising page {INSERT LINK TO YOUR FUNDRAISING PAGE} with their friends and family. A social media share on Facebook or Twitter, or an email to your closest friends would be great and help me so much.

If you're willing to share, can you please send everyone this link: {LINK TO YOUR FUNDRAISING PAGE} and ask them to check it out?

I couldn't have raised so much money for the Red Cross without your help and I can't thank you enough for all of your support.

Thanks so much!

{NAME}


Sample Social Media Posts



Messaging Ideas – Facebook and Twitter


1. Please sponsor my efforts to support the relief efforts of the Red Cross and help save lives. Learn more. {ADD LINK TO PERSONAL PAGE}

2. The Red Cross responds to an emergency every 8 minutes – help me support their efforts by supporting mine! Click here to learn more {ADD LINK TO PERSONAL PAGE}

3. 95% of the Red Cross disaster relief workers are volunteers – join me as we support their hard work and dedication {ADD LINK TO PERSONAL PAGE}



FAQs



What does the Red Cross do?
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
What are some ways the Red Cross helps others?
The Red Cross turns compassion into action so that:
o all people affected by disaster across the country and around the world receive care, shelter and hope;
o our communities are ready and prepared for disasters;
o everyone in our country has access to safe, lifesaving blood and blood products
o all members of our armed services and their families find support and comfort whenever needed
Is my donation tax deductible?
Yes, all donations made to the Red Cross are tax deductible
How much of my donation is being used for the campaign?
The Red Cross is proud that an average of 90 cents of every dollar we spend is invested in delivering care and comfort to those in need.
What progress has been made?
Please review http://www.redcross.org/about-us for information on what the Red Cross is doing here at home and around the world
How does Red Cross receive the funds from CrowdRise?
The payment processor for CrowdRise sends a lump sum check to Red Cross on the 15th of each month for all monies raised. A transaction fee of 4.95% is taken by the processor and Crowdrise for processing the donations. A donor may choose to increase their donation to cover the transaction fee
How do I reset my password?
Under the log in page at https://www.crowdrise.com/americanredcross there is option for “Forgot Password.” If you are logged in and want to change your password, go to “ACCOUNT” in the drop down menu where you log in. Select “Change Email/Password”
How do I change my fundraising goal?
Once you log in to your fundraiser, go to the “Set Up” tab on your dashboard, select “Goal” in the bottom right corner, then select “Edit Goal”
How do I post an update about my fundraiser?
Updating your supporters on your campaign is key to raising more money. It keeps them engaged, allows you to customize your asks, and provides more communication throughout your campaign. And, we've found that those organizations that post campaign updates raise 3x more and have 4x as many repeat donors. To post an update:

1. Log in to your account Here and view your fundraiser

2. Locate the POST AN UPDATE bubble above the STORY section on the main fundraiser page

3. Click the POST AN UPDATE link

4. Fill out the subject and body of your update then click SAVE & PREVIEW
How do I edit my page?
1. Log in to your CrowdRise account and go to your fundraising page

2. Select the “EDIT FUNDRAISER” tab

3. Here you can add pics, a video and update the story section

4. Once you're done making changes, make sure you click the “SAVE” button
Are there goal requirements or deadlines when I set up a fundraiser on CrowdRise?
No. There are no goal requirements and no deadlines when you use CrowdRise for your fundraising. However, setting a goal is a great idea and we do recommend it. Reason being it's great to have a target (you can always reset it if you reach it) to talk about with your supporters. It gives you a chance to reach out and let them know when you hit milestones, how far you are, etc. and we have definitely found that communicating regularly leads to more momentum and more repeat donors
How does CrowdRise work?
CrowdRise is a fundraising platform. It's actually the most modern, easy-to-use and fun charitable platform out there. It's designed to help you create the most compelling and successful fundraiser for any cause for good that you can think of. It works by allowing you to set up your own fundraiser and then by reaching out to everyone you know, creating a place for you to send them to raise more money than you ever thought possible
What if I have additional questions?
Contact us at redcross@crowdrise.com


About CrowdRise



CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks in order to unlock the power of the crowd and raise hundreds of millions of dollars to support positive social missions.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised over $300 million to date. For more information, visit www.CrowdRise.com.

Thank you again for making a difference with Red Cross.



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