Play4theCure is a fundraising platform for the National Foundation for Cancer Research which provides funding worldwide to the best scientists to enable cutting edge research that other large cancer organizations can’t and won’t fund. Play4theCure inspires young athletes and their teams to leverage their passion for sports to “Play4” loved ones affected by cancer and encourages them to actively participate in working to fund cancer research to make a difference.
With the help of Play4theCure and individual donors, NFCR has delivered over $320 million leading to many breakthroughs, including prevention strategies, earlier diagnosis and new anticancer drugs and therapies. In three seasons, Play4theCure has experienced tremendous growth, increasing from 100 to over 500 annual events.
Many Play4theCure events involve college, high school, middle school and club sports teams — lacrosse, field hockey, softball, swimming, soccer, football — but there have also been individual events such as swimming for a goal and exercise related events like yoga.