125% Raised of$10,000 Goal

The PHD BIG HUG for LIPF Photo

The Story

EVENT DATE: Jul 15, 2013


Hilary Jeffrey, PHD EMEA President, and our network team created Big Hug Day three years ago as an effort to acknowledge the importance of giving back, taking time to support the community, and offering to help those in need.

This year, PHD will be giving a BIG HUG to The LIPF at 3:00 on July 15th, at the Williamsburg SOULCYCLE.


100% of the proceeds will go to The LIPF.


You can participate in three ways:



Agencies: Sign up, Ride, Raise (This is for the PHD Huggers ONLY)


Vendor 1: Sponsor a Rider - Find the PHD Hugger you want to sponsor and make a donation to their page.


Vendor 2: Be a Rider in the event. Contact


There are 19 big huggers in all riding, but we’re looking to reach our goal of filling all 62 bikes so some bikes will be open to additional agency riders or supporters from your organization!


The LIFP was started by Tim Price after his brother David lost his battle with depression, completing suicide in October of 2011 at the age of 31.  This foundation is a 501c3 Not For Profit, and has been created to provide academic and medical communities additional resources to continue research, diagnose and treat depression and to help prevent further suicides. Many within the advertising industry loved David and as one of his greatest passions was biking, we thought putting together an event at SoulCycle would be a perfect tribute.


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