2013 marks the 28th year of John Hancock's principal sponsorship of the Boston Marathon. The Company's continued support of the Boston Athletic Association, which has directed the race since 1897, ensures that the marathon continues to be a world-class event and an important facet of Boston's culture and heritage.
As part of the marathon sponsorship each year, John Hancock provides local non-profit organizations with guaranteed entries into the race, which can help create a significant fundraising opportunity and great exposure for a non-profit cause.
While the Boston Marathon has a history of record breaking performances by top athletes, equally impressive are the records that are set off the course. In 2012, John Hancock non-profit runners raised a record $6.8 million for 122 non-profit organizations. This year, both first time runners and returning runners will strive to set, or top a “Personal Record” while fundraising for their causes. Help them on their journey by supporting their commitment to raising money, awareness and hope for a brighter tomorrow.